Open Ear Case Study

Abokado

Abokado are one of the leading healthy eating lunch and breakfast offerings in London. Now spanning over 30 locations across the capital, Open Ear started working with Abokado seven years ago when they had just six cafès.

With busy morning and lunchtime trade, music plays a key role at Abokado. Playlists are designed to increase footfall by utilising a mix of funk and feel-good soul with a consistently uptempo BPM. The playlists are scheduled to match trading times throughout the day, helping to get customers moving faster during busy times and encouraging them to stay longer and increase their spend during quieter periods.

As the Abokado brand has evolved over the years, so has their music. Open Ear regularly visits sites and hosts feedback sessions to ensure the music remains on-brand at all times.

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